For Marketers: The Ultimate Video Production Cheat-Sheet
For Marketers: The Ultimate Video Production Cheat-Sheet by Catie Foertsch Here in Boston, video production runs the gamut from quick one-camera shoots to...
Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them
Why is it that lots of Facebook video content is a big, flat, unengaging, un-compelling Meh? Why do we find it so easy...
10 NEW Best Practices for How-To Training Videos
It used to be that making how-to videos meant getting a product expert, filming them talking through the whole process of assembly, operation...
The 25 Biggest Video Production Mistakes Marketers Make
Over nearly 20 years producing thousands of videos, we’ve seen marketers make lots of mistakes that impact cost, timeline, and quality. Here are...
What is a Video Producer and Do You Need One? What Marketers Need to Know
If you’ve got a video project and you’ve asked for proposals, chances are you’re seeing the words "video producer." Here’s the information you...
Top 13 Video Production Terms Marketers Need to Know
Like all industries, video has its own set of technical terms. If you’re going to work successfully with a video production company, you’ll...
What You Need to Know for Successful Multi-Camera Live Video Streaming
If you have an upcoming event and you want live video streaming, you’re thinking about the end product: you want your event up...
5 Pros, 4 Cons: Should You Bring Video Production In-House?
Many companies are looking for ways to increase their volume of production while decreasing costs. Bringing production in-house is one answer, and it...