What Should I Budget for Making a Professional Video? A Smarter Way
What if there were an alternative, better way to have the budget conversation with your video production company? In our experience, there is. And this article will take you through a step-by-step process to do just that.
Behind the Scenes: How a Live Video Streaming Event is Created
It’s Tuesday morning at the Hynes Convention Center in Boston and we’re closing in on a worldwide presentation. The crew at DigiNovations is minutes away from live streaming the IFS World Conference with some of the biggest tech firms looking on....
Using Drones for Aerial Videography: A Do-and-Don’t Cheat Sheet
When deciding to "drone" or "not to drone," it's important to understand the potential pitfalls of drones and how to avoid them.
For Marketers: The Ultimate Video Production Cheat-Sheet
For Marketers: The Ultimate Video Production Cheat-Sheet by Catie Foertsch Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small a video project is, we find that our projects go more smoothly, and...
Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them
Why is it that lots of Facebook video content is a big, flat, unengaging, un-compelling Meh? Why do we find it so easy to scroll right by so many videos? If marketers go through all the trouble and expense of creating video specifically for Facebook, why don’t they get it right?